What Is Advertising IDs and How Are They Compromising Our Privacy
The paradigms of advertising networks have drastically changed, we never know when we are being tapped and how we are being advertised. At times we didn’t even realize the intended purpose of advertising behind captivating and engaging activities. One of the recent practice that advertisers have ventured with app developers is advertising ID. It is a unique identifier that enables mobile applications running on different operating systems – Google Play services, to gather data about the user to increase the database for advertisers. Advertising IDs are resettable that give the rights to the app developers, to monetize the user’s digital move – be it an app, a web-page, or a software. We all have witnessed the bombardment of relevant/irrelevant ads on every screen we open via our PDAs.
How Advertising IDs Work?
Take the example of a car tracker; advertising ID is just a tracker of your screen that you use 24/7 – your every move is recording and being utilized to earn some dollars. Every device assigned an id to track and target the potential customers anonymously, right in time or while making a purchase decision and your 24/7 browsing prints and location is deciding whether you are the potential customer or not. Typical advertising IDs are AdID (Android) and IDFA (Apple) that are helping businesses to enhance their serving and targeting abilities.
If we flip the coin, advertisers use our information to display ads according to our likings, and the chances of abusive/unnecessary advertising are being reduced, and personalization is improving. App developer and Google’s ad network use our ad ID to find our location and in the vast ocean of Android gadgets and then serve the target audience generously. The goal of Google advertising ID is to aid advertisers to target their buys in mobile environments and to reach prospects in a cost-efficient manner. Setting targets Imagine it’s the price that we will be given to Google to solve our queries and being the all-weather friend.
Be it a web-page, facebook page visit, secret purchases, or any confidential search that you don’t want to get advertised; don’t let Google knows all your secrets and share back to you in the form of reckless advertisements.
Apps downloaded from the Google play store practice this feature, although Apple has also introduced this feature. Fortunately, it can be turned off but not on Android. But yes you can reset your advertising id – if you don’t want to see ads in relation with your last online purchase or something related to your previous searches then reset and give a fresh start to your interest-based ads that Google displays. If you want random ads then uncheck the “opt out of interest ads” box, and take control in your own hands, but how? Follow through.
How to reset Google advertising ID?
Here’s how you can reset Google advertising IDs with easy-simple steps.
- Head to Google settings
- Click the Ads option
- Tap Reset the advertising ID within the ads window
- Click OK on the confirmation box; then you will be notified about replacing advertising ID
Does advertising ID is a ground for increasing advertisement?
We never know when our next click leads to an unwanted web-page with malicious content, there are dedicated websites that explicitly create ads to spread malware and targeted to the masses. Adobe flash is highly prone to inflict malware; malicious ads ask for higher bids to the developers to spread their inflicting content. You don’t know the site you are visiting now does not have enough cash and has accepted the advertiser’s bid then that would be the last click of your currently running system
Opting interest-based ads or unchecking would also do not suspend ad ID at times, we recommend you to forget manual configuration and opt for a VPN.
Yes, Virtual private network keeps your virtual life anonymous, secure, and sound. Find digital solitude in a VPN and get a virtual visa to travel the digital world and bypass all the geo-restrictions.
Sometimes political agendas also use advertising IDs to change the mindset of a group of people – let me remind you the last US presidential elections, in which pro-Russian activists used advertising IDs to spread their strategies. Those ads used to lead users to pro-Russian videos and ad-generating revenue websites.
In effect, advertising ID is giving control back to millions of users concerning the ads they want to receive on their black screens. Over the last decade, advertising world is more towards delivering right advertisements to particular users at a given time and place, but who will look after my digital footprints that are under the constant surveillance – monetizing for both, good and evil.