Google wants to make Gmail more interactive
Google is seeking to change the way you experience email. The company has announced that it wants to use its AMP software to bring users constantly updating emails that provide greater information and an increased amount of interactivity.
This could allow users to get updated flight information without having to check their airline’s website or see updated product information without needing to use a separate web browser. While these features will likely come to Gmail first, they won’t be limited to Google’s platform. The company has said that other email services can make use AMP.
Initially, this new use of AMP is being aimed at advertisers and PR firms who send out bulk emails to clients and audiences. For example, retailers could use AMP to ensure that the prices reflected in their ads are always accurate regardless of when a customer checks them.
AMP or accelerated mobile pages, is a series of programs meant to make web pages faster and more responsive by removing layers code. AMP has seen the most use in the area of news where it has been adopted by many different news organizations such as the New York Times and Washington Post.
While AMP has been praised by some for making browsing a more fluid experience, some media organizations have also criticized it saying it makes it harder for them to monetize content. Additionally, many web designers and programmers are worried that Google’s AMP project is giving the search giant too much control over how the internet looks and operates.
Eric is an avid tech junkie, gamer, and comic fan. When he's not working on his PC, you'll find him at your local comic book shop.