Net Neutrality Gets an Unlikely Ally in the Form of Burger King
Net Neutrality has gained an unlikely ally in the form of Burger King. The fast-food chain recently released an ad entitled “Whopper Neutrality” meant to highlight the importance of a free and open internet.
The ad showcases a system of MBPS, which is normally a measurement of internet speed, which now stands for “making burgers per second” and offers consumers a choice of price tiers. They could pay the standard Whopper price and get their burger in about 15 minutes or they can pay as much as $25 to get it made faster.
Understandably, the customers in the ad were frustrated over the apparent price hike and Burger King is hoping that this ad will help explain the importance of net neutrality.
The end of the ad also takes direct aim at FCC chairman Ajit Pai. The final moments of the ad show Burger King’s mascot drinking from a large Reese’s branded coffee mug. Pai is often seen drinking from a similar mug at meetings and press events.
Pai was appointed to the position of FCC chairman by President Donald Trump and recently led the efforts to repeal the Obama-era guidelines mandating net neutrality. His decision has not been without controversy. Many, including tech giants such as Google, oppose the decision believing that a free and open internet is in the best interests of consumers.
Pai, and those of similar mindsets believe that the Obama-era guidelines represent government overreach. Pai has also said that he believes that ending net neutrality will make it easier for new ISPs to enter the market and spur competition thus lowering prices for consumers. However, there are many areas in the United States that only have one provider for broadband service so we are far from a free market in that respect.
For more information, the full Burger King ad can be seen below.
Eric is an avid tech junkie, gamer, and comic fan. When he's not working on his PC, you'll find him at your local comic book shop.