Verizon’s TV Streaming Service Is Expected To Launch Spring of 2018
Online streaming services have become increasingly popular in recent years. Netflix, despite heavy competition, remains the industry leader. In order to challenge Netflix, many services have embraced an ‘internet TV model” where, rather than simply streaming TV shows or movies, these services seek to replace traditional cable providers. It is into that market that wireless and cable provider Verizon is looking to enter next spring, Bloomberg reports.
Verizon’s TV streaming service has faced several problems over the past few months. The service was originally expected to launch sometime this summer, but the service never arrived and it was speculated that the company was having trouble working out the details. It’s now been reported that Verizon’s service would follow the route of Google’s YoutTube TV and provide cable TV over the internet. However, it has faced numerous problems getting this project off the ground including “Staff shuffling, technology reboots and negotiations for streaming rights.”
Beyond that, Verizon hasn’t had a whole lot of success in similar past ventures. In 2015, the company launched an ad-supported streaming service called Go90 which featured original shows. Wiel Verizon has not released any official numbers, it does admit that G090’s user base was lower than it was expected to be. The company’s desire to break into digital media might have been a motivating factor in its decision to purchase AOL and other legacy internet brands. Verizon has since rebranded AOL to Oath, but perhaps it is hoping it can use that brand as a jumping off point.
Despite these issues and, the heavily saturated market it is trying to break into, Verizon likely feels that it has no choice, but to enter the streaming market as the number of Americans who use cable is continuing to decline. In fact, their Q3 earnings call reports that the company lost 18,000 cable subscribers during that period.
For now, the future of Verizon’s streaming service remains in question. We’ll likely see them roll it out next spring, but only time will tell if it can compete with the likes of YouTube TV, Hulu or alternatives from other cable providers.
Eric is an avid tech junkie, gamer, and comic fan. When he's not working on his PC, you'll find him at your local comic book shop.