After Two Decades, Blizzard Has Done Away With Battle.net
Launching in 1996, Battle.net was one of the world’s first online gaming services and has been a staple of Blizzard gaming for 20 years. However, all good things must come to an end and Battle.net is no exception.
As of the most recent update, the company’s launcher for its PC games will no longer use the Battle.net name. Instead, it has been rebranded as the Blizzard app. Recent Blizzard services such as Blizzard Streaming and Blizzard Voice have were launched without any connection to the Battle.net brand.
Aside from the app’s name, nothing has changed. It still features the same services and design that it did prior to the update. Given the lack of any major changes to the app, some fans have questioned the purpose of this change. After all, it’s not like the name Battle.net was causing any problems that we know of and it was an iconic brand.
When the change was announced, Blizzard argued that it was being done to avoid confusion since some services were offered under the Blizzard branding and others under Battle.net. Personally, speaking we’ve never had any confusion, but the company does have access to more data than we do.
They said that when they created Battle.net, they focused on explaining to people what it was and how it worked. Since then, there have been times that confusion arose between the two entities – Battle.net and Blizzard.
Eric is an avid tech junkie, gamer, and comic fan. When he's not working on his PC, you'll find him at your local comic book shop.