AMD Confident In Getting 50% GPU Market Share In Time – Lisa Su
The last time AMD had 50% GPU Market Share was back in 2010 when ATI beat Nvidia to the world’s first 40nm GPU. Back then ATI had 51% GPU Market Share but that was a long time ago and much has changed since then. Although AMD has been lagging behind these past few of years. There have been major improvements this year and it seems that AMD is slowly but surely getting back in the game.
There is much more anticipation when it comes to Vega and AMD Zen but at this time there is not much that we know about. We will be getting a preview of these upcoming products on the 13th of December so stay tuned for that.
According to AMD CEO Lisa Su, AMD has covered plenty of ground this year and the company will keep the pace in the future as well. She is confident that AMD can get 50% market share and I see no reason why that would not be possible.
“We have made very good progress I would say in the first couple of quarters this year in terms of graphics”
But such things to do happen over night. It will take some time and a lot of planning to get 50% GPU market share. But AMD can help the consumer as well in the efforts of getting there. If AMD can cause a splash Nvidia will not longer be able to charge whatever it wants for the GPUs that it sells. This is very important for the average consumer.
“I think it’s nice, when you look at graphics it’s both in the consumer side on the channel as well as in the OEM business and on the professional graphics market. There’s a large opportunity. I think we’ve gained a good amount of share over the last few quarters, we’re going to continue and consistently drive [share growth]. We believe that there’s no reason we can’t be at 50/50 share over time, but it will certainly take some time to get there. The key thing is enhancing our relationships with customers because we believe that it’s also important to have a very sticky business going forward.
It is true, AMD has been stressing on the customer side by providing affordable GPUs and pushing driver updates to compliment the hardware as well.
“It’s a great market. Our strategy in GPUs is to play across the entire market. We think we have the IP, the capability, the talent to do that. We started with gaining share in consumer and that’s why Polaris is so important for us this year. As we go into more of the higher-end markets with our next generation Vega architecture what you will find is the hardware is very very competitive”.
Only time will tell if AMD will be able to get 50% GPU market share or not but at least we know that the company has that goal in mind. What do you think about the GPU market share that AMD has been able to cover this year?