Apple’s Phil Schiller Makes Things Clear, No Touchscreen Macs
Microsoft had their event a day before Apple and what they revealed was amazing. The Surface Studio, an all in one powerful PC that is touch enabled and can tilt to become a canvas. With this coming out there was huge anticipation to see what Apple was going to come up with. We all wanted touchscreen Macs but that is far from what we got.
Yes, I know the touch bar has been introduced but when I say Touchscreen Macs I mean proper touch screens and not a single strip. This seems more of a gimmick than a feature if you ask me and it requires users to re-wire their brains and adjust themselves to the touch bar. Something that is not very easy to do.
Phil Schiller, Apple’s senior vice president of worldwide marketing claims that multi-touch for the Macbooks would just not be enough and the primary mode of input for iMacs are the keyboard and mouse so touchscreen Macs would not make much sense. Here are his exact words on the matter:
“Can you imagine a 27-inch iMac where you have to reach over the air to try to touch and do things? That becomes absurd.”
The only absurd thing here is that Microsoft has been pushing out their touch-enabled Surface line for 4 generations now and they even have a touch-enabled laptop that is pretty great. People are loving the Surface Book and it is often regarded as the best hybrid solution on the market.
Phil Schiller says that for touchscreen Macs to be a thing the whole operating system would have to be redesigned to cater both touch and mouse. He claims that his is not possible and that there is only room for optimizing one of the two.
“You can’t optimize for both. It’s the lowest common denominator thinking.”
I think if Microsoft is capable of pulling it off then there is no reason why Apple can’t do it plus they even have other modes of input, the surface pen and now the new surface dial. So I think that this is Apple’s way of saying that they are just too lazy to push out touchscreen Macs.
Looking at how hard the company has been at work redesigning the new iPhone 7 and giving it a look that is nowhere near the previous version I would understand why touchscreen Macs are not going to be a thing. I mean they can only focus on one thing at a time.
Do you want touchscreen Macs?