AMD’s GPU Market Share Increases First Time Since 2012
AMD has been targeting the low-end and the mid-range market as most money is there. Most gamers cannot buy a GPU which costs $500 as most of them are young and are mostly students. So it was a great move by the company and seems to be paying off as AMD Polaris GPU market share has increased and this is something we have not seen since 2012.
AMD’s average total share increased for the first time since 2012. Both desktop and mobile shares were up this quarter. Nvidia lost share in the both desktop and mobile, but average desktop share remains up more than five points on the year.
Record-setting improvements in average selling prices due to high-end GPU demand allowed Nvidia to increase revenues substantially even with fewer units shipped. Nvidia targeted the high-end GPU market before the GTX 1060 came out. I believe that this move was made to counter the RX 480 threat that AMD came out with.
AMD RX 400 series is the reason behind the AMD Polaris GPU market share increase and I think that there is no doubt behind the fact that the company’s approach to bring VR to the masses and gaming to the mainstream was a great one and that it is paying off.
Intel’s average share declined slightly for the first time in nearly ten years. The company last had a decline in the third quarter of 2006. The PC market seems to be a declining market these days and that is not good news for Intel. The company is now looking for more markets to enter and is now looking to cloud solutions to be its core business instead of making processors.
All things considered, the gist of the matter is that AMD Polaris GPU market share increased even though it took the company a long time to get here they have done it.