Gamers Won’t be HoloLens’ Primary Target
When HoloLens was first announced, we all thought that its target audience would be gamers; however, now the news is that it will focus on enterprise rather than gamers.
Microsoft announced HoloLens back in January and then it seemed as the next evolution for Minecraft gameplay. Satya Nadella, Microsoft’s CEO, confirms the news that the first version of hardware won’t be focusing on gamers.
Gaming will always be a scenario and there will be other entertainment broadly. But, with the V.1 of HoloLens, I want us to push a lot more of the enterprise usage.
Nadella expressed his views in an interview and said that they are interested in the ‘developers and enterprise scenarios’ and believe that the first batch of the purchasable device will push entrepreneurial uses.
If we actually go back to the first presentation of HoloLens, we might recall that it was not exactly focusing gamers or gaming. Although eventually the hardware will be largely used for gaming but the company wants to keep pushing enterprise usage.
Minecraft was introduced briefly with the device in the beginning but the actual capabilities of gaming and HoloLens remained unexplored until E3.
So the question arises, why Minecraft? That can be explained, since the game is a top seller on mobiles, consoles and PC making it a part of hardware and a great option for the new platform. Nadella further elaborated the reason behind choosing Minecraft, and according to him, Minecraft is a ‘hit game for the new medium of mixed reality’.
What do you think about this? Do you think HoloLens has any future in enterprise? Let us know what you guys think.