Nvidia Might Decrease Prices of it’s High End Graphics Card
Nvidia is now reportedly considering a serious cut down in prices of its high end graphics cards.
This is a new strategy that Nvidia is going to follow to further establish its superiority in the market. If the company goes through this, Advanced Micro Devices (AMD) will be in a lot of trouble. Recently the company launched new graphics cards the Radeon R9 300-series; it uses processing units that are not new in the market.
The 300 series uses graphics processing units such as Hawaii and Tonga which have been in the market for quite some time now. Sources close to the matter revealed that these adapters are not in demand. The recent flagship card Radeon R9 Fury X is based on Fiji GPU which is faster than the previous ones and has high performance rates.
Given that Nvidia decreases its prices of the GeForce range to increase its sales, AMD will be forced to decrease their prices as well. Reportedly, Nvidia is thinking of cutting price of GeForce GTX 980 Ti and most probably the GeForce GTX 970/980. If and when this goes through, AMD might have to decrease the prices of Radeon R9 Fury X and Radeon R9 390X in response.
According to market rumors, these prices might only decrease in some countries. Apparently, these prices are quite competitive in the United States but when compared to UK, they are quite high. Nvidia has not yet commented on this news.