Apple Eyeing up Russia Launch for its New Music Streaming Service
Apple is reportedly planning an early roll-out in Russia for its relaunched Beats music service, that is likely to be followed by a large-scale global launch.
The Cupertino company acquired Beats Electronics for $3 billion in early 2014. While the music company, co-founded by rapper Dr. Dre and record producer Jimmy Iovine, was best known for its audio products, the real charm for Apple out of this high-profile deal seems to have been its well-curated music service.
Apple has no doubt its roots well stuck in the digital music world via its iTunes store, but ad-supported music streaming is trending these days and revenue generated from it is also greater than that from paid downloads. Beats Music might offer the tech giant an entry point into this rapidly-growing sector of the music industry.
Now a report in Billboard claims that Russia will be among the first countries where Apple is planning to launch its upcoming music streaming service. As for why Apple would eye an early launch in Russia, while the country is currently facing significant economic difficulties.
Well, Russia is one the fastest growing streaming markets aroung the world — growing 214% over the last year. This also indicates that if Russia could be one of the first countries to be blessed with Apple’s music service, we are likely to see a global launch later.
Reports suggest that, unlike Spotify, the service will be paid-subscription-only, with a three-month free trial to lure new users. It is also expected to include the now-discontinued iTunes Ping-like social network for artists.
Nothing is, however, official at the moment as Apple is steering clear of all the rumors surrounding its relaunched Beats streaming service. We’ll update you as soon as the story develops. Stay tuned!
Gohar is the lead editor at TechFrag. He has a wide range of interests when it comes to tech but he's currently spending a big chunk of his time writing about privacy, cyber security, and anything policy related.