Facebook Announces Instant Articles for its Mobile App
Facebook wants to ensure a speedy delivery of news to its users, and will be aiming at improving its mobile apps with Instant Articles.
In a new blog post earlier this week, the company mentioned that people already share a tremendous amount of articles on Facebook on a daily basis. However, these articles tend to take an average of eight seconds to load, which can be extremely annoying if you’re in a hurry to read more about that catchy title.
Instant Articles is going to change that by bringing better responsiveness. Rather than waiting on different segments to load, users will be able to watch auto-play videos as they scroll through a story. Additionally, they will also be able to view interactive maps, listen to audio captions, comment on individual parts, zoom in on high-resolution images, and more, as long as the original publisher has added the necessary content for readers to view.
According to Facebook, Instant Articles is going to launch first for its iPhone app, with a tailored set of stories published by The New York Times, BuzzFeed, National Geographic, NBC, and The Atlantic. There’s also The Guardian, BBC News, Spiegel, and Bild.
Instant Articles is designed to give publishers more control over their stories and monetization options. Facebook stated that publisehrs can sell ads in their articles and keep the revenue, or they can choose to use the company’s Audience Network to monetize unsold space.