Facebook Video’s Increasing Number Of Views Are Alarming YouTube
These are the days for YouTube when it can boost of rapid increase in its viewership. And these are the days when Facebook is emerging as the biggest rival of Google-owned video sharing site YouTube.
Facebook video is notching 4 billion daily viewers now up from 3 billion daily views tracked in January 2015. The huge increase in views of Facebook videos is alarming for relatively more experienced platform — YouTube. To put it in more comprehensive perspective, we can compare the time duration taken by Facebook to reach 4 billion views and the time which YouTube took for the same progress.
As said, Facebook has grabbed topical number with in 2-3 months while YouTube had to wait for 8 months when, in 2012, its viewership increased from 3 billion to 4 billion mark.
Facebook outshines YouTube especially with its social media popularity. Google has never focused seriously on the social group, something which will make things harder for YouTube to compete Facebook video. One may ask why people will choose social media site Facebook instead of the vintage video sharing platform YouTube?
There are reasons. Many reasons, in fact. Above all, the uploaders get a chance of getting their content noticed immediately. By adding a video to public post and the news feed algorithm, people can show their desired media to huge crowds in no time.
Why? Because they are getting nearly addicted to stay online on Facebook for entire days, spare those few hours when they sleep or do office work, or mandatory chores. Hence, each time they refresh the news feed, they will automatically click uploaded videos as well. That, most importantly, without leaving Facebook’s premises.
Still there are certain pros of using YouTube. One of them is the possibility of monetizing the videos–Facebook doesn’t allow this until now. By same token, YouTube, as a platform, seems more consistent with its course of functioning. But Facebook’s algorithm is not that reliable. That is to say, it is very subjective to circumstances.
Keeping in view some important pros and cons of both the rivals, I personally believe Facebook has got all the potential to triumph the video sharing arena. But Google-backed YouTube can’t be taken too lightly. It can bounce back any time to surprise me. What has Google to offer to uplift YouTube? I don’t know.
Abubaker Zahoor writes on diverse topics with special interest in innovations, tech-ethics, and inter-and intra- organizational business relationships.