Nintendo Switch Takes The Lead On Black Friday and Cyber Monday
This year’s Black Friday and Cyber Monday sales were among the largest in history, especially for digital storefronts. However, one product dominated them all. It wasn’t Apple’s brand new iPhone or Sony’s PlayStation 4. It was the Nintendo Switch and, perhaps most impressive of all, is the fact that the console wasn’t even discounted though the console is still cheaper than its competition.
Adobe’s Digital Insights Initiatives said that the Switch was the best-selling product among all online retailers on Thanksgiving, Black Friday, and Cyber Monday. This news is only the latest in a series of victories for Nintendo. Despite the initial skepticism of some video game critics, the Switch launched to strong sales and has seen strong sales since its launch. Part of these sales were due to Nintendo ensuring that the Switch had a strong software lineup throughout the year. Launching alongside The Legend of Zelda: Breath of the Wild, the Switch later became home to Splatoon 2, and Super Mario: Odyssey.
Atul Goyal, of Jefferies analytics, said that he was a bit surprised by the Switch’s strong sales numbers, but said that the install base should ensure that software sales remain strong on the Switch.
“Even we had not expected such a record-breaking streak,” Goyal wrote in a note to clients. “This strong sales is going to create a robust installed base, which is where games software will monetize over the next 5-7 years.”
Nintendo wasn’t the only video game company to do well this year. Sony has announced that the PlayStation brand had its best Black Friday in the line’s history selling more units than ever before in the console’s 22-year history. However, unlike Nintendo, Sony did offer some major discounts on the PlayStation 4, but it wasn’t quite enough to top the Switch.
In terms of Nintendo, Goyal believes that it will continue to do well in the future and Nintendo’s stock prices reflect this belief. The company’s stock is currently up 88.85 percent.
Eric is an avid tech junkie, gamer, and comic fan. When he's not working on his PC, you'll find him at your local comic book shop.