Apple and Samsung Tied For U.S. Marketshare
When it comes to premium smartphones, two brands stand above the rest: Samsung and Apple. Sure, they have competition from the likes of Google, LG, and OnePlus, but those are the two biggest brands on the market. For a while now, Samsung has maintained a slight lead over Apple in the United States, but that has changed. According to Kantar Worldpanel, which tracks the sales of smartphones, Apple has closed the gap between itself and its main rival.
The study found that the sale of iOS devices grew by 3.7 percent giving Apple a market share of 35 percent whereas Samsung only saw growth of 0.8 percent giving them a market share of 35.2 percent. So, technically speaking, Samsung still holds the lead, but if this trend continues that won’t last very long.
The study concluded that weak sales from Verizon, the U.S.’s largest cell carrier, was part of the reason for Samsung’s poor showing. Apple, on the other hand, saw its Verizon sales reach nearly 50 percent with that particular carrier which was actually higher than Apple’s sales with AT&T which has been a strong supporter of the iPhone since the original was launched.
Interestingly enough, the increase iPhone sales came before the launch of the iPhone 8, 8 Plus, and X. Normally, the impending release of new models motivates consumers to wait on their purchase since they don’t want their new phones to be out of date. Also worth noting is the fact that while the iPhone 8 and 8 Plus are out, the iPhone X has not yet been released. It will be interesting to see how Apple’s sales do over the course of the next year particularly the sales of the iPhone 8 and 8 Plus. After all, its hard to avoid the feeling that, next to the X, the 8 and 8 Plus, are already a bit outdated.
Eric is an avid tech junkie, gamer, and comic fan. When he's not working on his PC, you'll find him at your local comic book shop.