Netflix Increases Subscription Prices For Select Plans
The second season of Stranger Things is set to launch later this month, but we also have some bad news to go along with it. Netflix has announced an increase in subscription prices for U.S. customers.
The Basic streaming plan will remain at $7.99 a month, but that option only allows users to watch Netflix on a single screen making it less than ideal for those who want to share their accounts with friends or family.
Netflix’s most popular plan is the Standard streaming plan which allows users to watch different shows on up to two screens in high definition. This is, unfortunately, one of the plans which will be affected by the upcoming price hike. The Standard plan will see its price increase from $9.99 a month to $10.99 a month.
The plan which is seeing the biggest price jump, however, is the Premium plan. Netflix’s most expensive option allows users to stream different shows on four screens in 4K. The plan is seeing a $2 price increase from $11.99 to $13.99.
New users will see these updated prices on Thursday, but current customers will receive a notification on October 19 reminding them of the upcoming price changes which will take effect on their next billing cycle.
Netflix’s price increases always spark controversy and complaints. CEO Reed Hastings even cited media complaints about 2016’s price hikes as the reason behind the company’s slow second quarter that year.
It’s understandable that people would be upset over price increases, but these probably aren’t the last ones that consumers will have to deal with. As Netflix expands into original content, its operational costs increase as well and, eventually, some of those costs will be passed onto Netflix’s customers. It’s frustrating, but we imagine most users would rather pay a bit more than give up shows like Stranger Things, Orange is the New Black, or any the Marvel shows.
Eric is an avid tech junkie, gamer, and comic fan. When he's not working on his PC, you'll find him at your local comic book shop.