Nielsen Discovers Nintendo Switch Awareness Low Among Non-Gamers
The Nintendo Switch is selling so fast it’s been sold out since launch. Nintendo is enjoying an early success, one that’s on track to surpass the Wii. According to Nielsen, the Nintendo Switch has little to no awareness among non-gamers 13 years and older. This doesn’t sound right when you think how everyone is clamoring for the Nintendo Switch including adults you’d usually never see trying to buy a gaming console.
How low is “low awareness?” Well, it’s 7% among non-gamers, but it isn’t the lowest. Microsoft’s Project Scorpio only has 3% awareness amount non-gamers. Then you look at the awareness among gamers you’ll still be surprised. Nielsen claims only 29% of gamers are aware of what the Nintendo Switch is. That number is still weak when every technology and gaming outlet is covering the Nintendo Switch let and right.
Nintendo Switch Awareness low according to Nielsen
The only saving grace for Nintendo in all of this is the time frame of the research. Nielsen only surveyed during Q1, which ended March 31st of this year. That time frame means the Switch was only on shelves for a month. Now that the Switch garnered awareness and attention from every news outlet, the results could be very different. At least we hope for Nintendo’s sake it’s higher.
Nintendo is bringing in a lot of attention with Zelda and the recent release of Mario Kart 8 Deluxe. Many analysts claim Mario Kart 8 is a megahit, unlike any other game. The game topped Amazon’s sell charts; something few other games have done to recent date. Splatoon 2, Mario World, and other third-party titles should bring more eyes over to the platform.
Nielsen also reported on other stats around VR, PC gaming, the Xbox, and the Playstation. What do you think about the report? Do you believe the report is part of bad timing or does Nintendo have a larger problem on their hands?