Nielsen Games Says Most People Have Never Heard Of Project Scorpio Or PS4 Pro
Microsoft and Sony both started to push towards the higher end, enthusiast market with their iterative update of both the Xbox and PlayStation. According to Nielsen Games research, only a small portion of the gaming community have an interest in buying the new mid-cycle consoles, while more consumers have never heard of either Project Scorpio or the PS4 Pro. A small fraction upgrading their consoles could spell trouble for Microsoft and Sony. The two companies have enjoyed wild success with their consoles. A turn towards making more PC like updates by just swapping out hardware for newer parts might not work.
Nielsen Games’ annual Games 360 Report is a breakdown between what consumers are doing between consumer habits. It helps tracks the change between console, mobile, and PC popularity. Nielsen also tracks the rise of modern new trends like VR and eSports. The data is collected by surveying 2,000 interviews with a 50-50 male-female split. The data is then weighted with census data to get a better idea of what the general public would do.
Nielsen Games show’s most consumers don’t know about the PS4 Pro or Project Scorpio
Only 18 percent of gamers are on board with the mid-cycle game upgrades. 41 percent of the gamers were undecided while 33 percent said they were neutral. There was 5 percent of respondents who said the felt negative about the upgrades three years after the last major console update.
These numbers mean Microsoft and Sony are wading into a market that’s not as enthusiastic as they believe. These aggressive upgrades could mean that many gamers are split into haves and have-nots. Some gamers will upgrade, but others will not be able to upgrade to the latest technology every 3 or 4 years.
Tell us your thoughts! Do you know about the PS4 Pro and Project Scorpio? Do you have any interest in upgrading or are you going to stay on the previous generation?