Microsoft Sets its Sight On Google With A New Line Of Devices Aimed At The Education Market
Google’s Chromebook line has become very popular among those on a budget, especially students. In fact, a recent study conducted by IDC shows that Chromebooks currently make up 49 percent of the K-12 market. Another study, this one conducted by Futuresource, placed that number as high as 58 percent. Regardless of the exact numbers, it is undeniable that Chromebooks have become very popular among students and educators.
Google’s entry into this market hurt both Microsoft and Apple, but one of them is preparing to fight back. Windows Central recently obtained design documents that shed some light on Microsoft’s plans to re-enter the education market with Windows 10 Cloud devices. The company’s last attempt at such an endeavor, Windows RT, was a commercial failure, but the company appears to have learned its lesson this time around.
Microsoft has a clear set of goals that it wants to reach in terms of Windows 10 Cloud devices. One of the most important, especially for the education market, is battery life. Both Chromebooks and the upcoming Windows 10 Cloud devices boast that they will offer 10 hours of battery life.
Microsoft has discussed the education market before, but their current Surface line of devices are simply too expensive for most students to afford. There aren’t many parents that can afford to spend $1,500 on a device for their children. Even those who can afford it would rightfully be wary of given such an expensive piece of hardware to a child. The devices become even more impractical if they’re being supplied by cash-strapped public schools. Even more than the use of ease and strong battery life, affordability is the most significant factor in the Chromebook’s success. If Microsoft can provide an affordable Windows-based alternative then they may have a shot at taking the market from Google.
We should know more about Windows 10 Cloud after Microsoft’s event on May 2nd.
Eric is an avid tech junkie, gamer, and comic fan. When he's not working on his PC, you'll find him at your local comic book shop.