Microsoft Beats Apple And Other Competitors In Tablet Satisfaction Survey
A new study conducted by JD Power has determined that owners of Microsoft’s Surface Pro tablets are happier, overall than other consumers – including those who own Apple products. The study, which surveyed 2,238 people, found that Microsoft ranked highest in overall tablet satisfaction. The Surface Pro earned a satisfaction score of 855 out of 1,000. Apple came in second at 849 and Samsung was third at 847. All three companies beat the study average of 841.
Microsoft won out in larger part due to the Surface’s sleek design and strong features that made it suitable for a wide-range of tasks. Jeff Conklin, vice president of service industries at J.D. Power said that the Surface’s versatility was central to its success. He stated that Microsoft’s Surface platform has set the bar for customer satisfaction by expanding what tablets can actually do. They’re now comparable to many laptops yet they’re still functional as standard tablets. This combination has been pivotal to the Surface Pro’s appeal and success.
In terms of features, Microsoft won in three key categories: a variety of pre-loaded applications, Internet connectivity, and the availability of accessories. The last category is particularly important since Surface users have a higher rate of accessory usage than the average tablet consumer. The three accessories most often used by owners of the Surface Pro is a stylus, keyboard, and mouse. Users reported that they were satisfied with the functionality of all three accessories.
The study also found that users of the Surface Pro were more likely to be early adopters of technology which also factored into their high ranking. Those who consider themselves early adopters tend to be more satisfied with their purchases than those who are not early adopters.
Another major difference between the Surface Pro and other tablets was how they were being used. It was found that Surface Pro users often used their tablets for work and said that productivity features were highly important to them when choosing a tablet.
The U.S. Tablet Satisfaction Study is currently in its sixth year and this marks the first time Microsoft has came in first place.
Eric is an avid tech junkie, gamer, and comic fan. When he's not working on his PC, you'll find him at your local comic book shop.