Nintendo Announces That Super Mario Run Will Launch on Android Later This Month
While the Japanese gaming giant was originally reluctant to enter the mobile market, Nintendo’s forays into mobile gaming have turned out to be a huge success with Pokemon Go record number of downloads in its first week on the market. Super Mario Run wasn’t quite as successful as Pokemon Go, but it was still a respectable success for Nintendo.
Previously, the latest entry in the long-running Super Mario franchise was only available for iOS, but Nintendo had stated that the game would eventually make its way to the Android platform and we now have an official date: March 23.
— Nintendo of America (@NintendoAmerica) March 18, 2017
Nintendo’s mobile offerings have varied in terms of their pay structure. Pokemon Go and Fire Emblem Heroes both used a “freemium” model where players could play for free but paid for various conveniences. Super Mario Run utilizes a more traditional model. The game offers the first three levels for free as a demo of sorts, but then requires players to pay $9.99 for the entire game.
This model caused some debate upon the game’s release. Understandably, many mobile players preferred the freemium model since they could, theoretically, play the game for free. However, those coming from consoles and PC gaming seemed to prefer the simple upfront cost. Speaking strictly from personal experience, I have found that freemium games are often much more expensive than traditional games so I prefer the model used by Super Mario Run.
When it was first launched on iOS, Super Mario Run was downloaded 40 million times. Of course, that doesn’t necessarily translate into sales. The site App Annie estimated that during those first three days, Nintendo earned about $14 million in revenue which translates to a conversion rate of about 4 percent worldwide. Of course, those numbers have only grown since then and Nintendo will likely see a large boost when the game launches on Android in a couple of days.
Eric is an avid tech junkie, gamer, and comic fan. When he's not working on his PC, you'll find him at your local comic book shop.