Nintendo Ramping Up Nintendo Switch Production
The Nintendo Switch launched March 3rd, but if you didn’t pre-order the console you’ve had a hard time finding the console in-store. Target has a trickle of consoles hitting the big box stores, but you’ll need to call ahead and line up early. Gamestop is selling a $500 Switch bundle which comes with two games and extra accessories. They still have those bundles in stock because it’s unlikely anyone wants to drop $500 on a console outside of Christmas time.
Nintendo initially set a goal of selling 8 million units by the end of the fiscal year in March 2018. Now the company thinks they can do better by selling 16 million units, doubling the outlook. Nintendo will have to increase production to the level they aren’t typically used to. They’ve struggled to meet demand for the NES Classic, but they’ve had other issues with meeting demand for other consoles.
Nintendo Switch production will double this year
The Wall Street Journal was the first outlet to release the news of this production increase. Other analysts believe Nintendo will sell a more reserved 10 million units, which leaves 6 million in warehouses and store shelves. What it means for consumers is no shortages of Switches during the holiday season. Nintendo should and will catch up on demand before summer rolls around.
The reviews of the consoles will hopefully encourage consumers to go out and purchase the device, even with the hardware shortfalls. Game developers will also need to push more games out to keep interest in the console high if they want to meet the 16 million units sold goal. Either way, Nintendo has a long battle with keeping consumers interested and keeping stock on the shelves for customers to buy.
Tell us in the comments below if you purchased a Nintendo Switch or you’re still trying to buy on in stores?