Windows 10 Will Let You Try Apps Without Installing Them
Windows 10 will let you give apps a try without needing to install them. The announcement from Microsoft will let developers build Playable Ads without having to download anything. It’s similar to what Google’s doing with their search ads loading apps within the browser. It means there is no risk for users to give your app, or game, a try. It’s increasingly hard for developers to get users to download their app, but these no-install apps could be a big win.
The app will work like a native app, but as I said, there is nothing install. The app will stream gameplay or features to the user’s computer for three minutes. After the trial period, users can opt to download the app or go on their merry way. It’ll help paid apps give users a sense of what there getting without offering a free, stripped down version of the app store.
Windows 10 Playable Ads will get apps more downloads
The hope is more downloads will happen once users see how great the app is. While that won’t always be the case, it’s a small start for the startup app developers. Games that cost $20 or $30 will get trial periods without doing a trial app in the store. Now developers will need to integrate the Playable ads into their apps and games, but it’s not a stretch to say we could see them start popping up very soon. The integration process will only take a few clicks, and there isn’t any special code necessary.
The feature is currently in limited preview, but developers can start using the feature. We’ll see if Apple makes a similar move on their MacOS or iOS platform, especially as more coverage has come down on apps not getting installed as often. Tell us in the comments below what you think about the Playable Ads on Windows 10. Are you going to trial these apps or would you rather have to download them and uninstall them later? I suspect it’s the former, but sound off in the comments.