Microsoft and Sonos Will Increase Prices Thanks To Brexit
Brexit hasn’t officially started, but the fallout from the move is already affecting prices on technology from devices from Microsoft to Sonos as they are already raising prices in the UK. The UK currency continues to deteriorate which affects how much devices will cost. Microsoft is increasing all of their Surface Books and Sonos is hiking all their prices 25% to account for the price difference.
The small increase is having large impacts on the already expensive devices. Having to pay a premium in the UK could affect sales and prevent some customers from even buying these devices.
Brexit is going to affect all US based devices
The Brexit means ever company that’s making money from US dollars will raise prices. They’re reliant on the profits and cannot change how they operate in the UK and Europe.
The Surface Books will now cost (all prices are including VAT):
- Core i7, 16GB RAM, GTX 940MX, 1TB storage: £3,049.00
- Core i7, 16GB RAM, GTX 940MX, 512GB storage: £2,349.00
- Core i7, 8GB RAM, GTX 940MX, 256GB storage: £1,999.00
- Core i5, 8GB RAM, GTX 940MX, 256GB storage: £1,849.00
- Core i5, 8GB RAM, 128GB storage: £1,449.00
Sonos devices will now cost:
- Wallmount Previously £35, Now £39
- BOOST Previously £79, Now £99
- CONNECT: AMP Previously £399, Now £499
- CONNECT Previously £279, Now £349
- SUB Previously £599, Now £699
- PLAYBAR Previously £599, Now £699
- PLAY:5 Previously £429, Now £499
- PLAY:3 Previously £259, Now £299
- PLAY:1 Previously £169, Now£199
Microsoft’s spokesperson in an interview with TechCrunch that they adjusted the British pound prices after a recent review which would align the hardware and software to market dynamics. Also, final prices will be determined by third parties who sell Microsoft products and services.
It’s not clear what the prices will do to sales or whether customers in the UK will notice the small price changes. We’ll have to see what other gadgets and devices get price increases. Not only hardware will get prices hikes, but software sold online are also getting increases in prices. Overall the UK will have to pay more for technology, software, and maybe even subscription services in the future.
Are you in the UK? Are you affected by the price increases? Tell us in the comments below what you think.