EA Streaming Rules Changed For YouTubers; Additional Transparency
EA streaming rules have been changed for YouTubers that showcase games online. YouTube is a huge platform and there are an enormous number of channels that are based on gaming. With increased content coming out on the platform EA has made changes in their policy in order to increase transparency.
EA streaming rules now dictate that streamers are required to make it clear whether their content is independent or whether it is supported by the company. This support could be in the form of pre-release game copies, exclusive content and other forms of support.
EA streaming rules also specify that YouTubers need to specify whether or not EA had any control over the content. While the company claims that this is a measure for increasing transparency it would seem that this is a precaution in the company’s favor.
While many YouTuber have disclaimers in their videos and already abide by these EA streaming rules there are also those who do not. EA streaming rules also state that YouTuber will need to make it clear whether the content is EA advertisement or the content is independent with some support from the company.
If the content is for advertisement purposes then the specific #advertisment will have to be used. This implies that the content is provided by EA or the company has some form of control over the content.
We have seen a couple of cases in the past where companies were accused of playing YouTubers for positive reviews and in that regard, this could be a precaution EA is taking to save their name from being accused of similar allegations.
EA has also provided water marks for YouTubers and the EA streaming rules dictate that if content is in the form of a video then YouTubers are required to use the appropriate watermarks.