Facebook Gameroom Is More Of A Business Strategy Than Steam Rival
Facebook Gameroom has just been announced and after a couple of name changes the company has stuck with this one. While people are speculating that this will be a steam competitor, it does not seem to be the case at all. Facebook Gameroom features ported mobile and native games present in a dedicated PC app that will free you from the destractions of the Facebook newsfeed.
What you need to realize here is that Steam is a platform for hardcore gamers. Gamers that do not think that candy crush is a real game. So how could Facebook Gameroom be competition for Steam? Facebook is catering to casual gamers that come and go as they please and the average casual gaming session lasts an hour or two.
On Steam things are a bit different. People log in and clock hour after hour of intense hardcore gaming. Plus Facebook already has a platform and a userbase. It would not be logical for the company to venture into the unknown.
Facebook Gameroom is more of a business strategy, a way for the company to make more money. This includes getting the 30% cut from in-game purchases. Facebook could convince developers that the platform was worth it and hence Facebook could earn even more money for promoting games on their gaming platform.
Developers like Zynga struggled when mobile gaming was introduced a few years back and the shift from PC to mobile happened. This could be one way of getting developers back to Facebook.
For people that still think that Steam is going to worry about Facebook Gameroom being a rival platform, ask any gamer you know if they consider playing Candy Crush or Clash of Clans gaming. You will get a clear answer there and then.
What do you think about the Facebook Gameroom?