Upcoming Apple iPhone Could Have OLED; Apple In Talks With Sharp
When it comes to displays, Apple is pretty behind in the race as compared to other flagship products like the Samsung Galaxy S7. I know we all want Apple to shift to OLED displays and that could happen in the upcoming Apple iPhone. We do not know what it will be called but Apple is in talks with Sharp in order to make the shift to OLED happen.
The pact for the OLED displays and whether or not Apple decided to go with Sharp at all depends on the company’s output capacity. Apple is at this time trying to raise the number of OLED suppliers in order to match the production of the upcoming Apple iPhone. Last week, Sharp announced that it would be investing ¥57.4 billion ($566 million) into the OLED tech.
According to Amir Anvarzadeh, Singapore-based head of Japanese equity sales at BGC Partners Inc:
Apple has unofficially or as a nod encouraged Sharp to go into it.”
Although Apple has not talked about this deal and has not made any public announcements at this time, it seems that this would be the right direction to take as Apple has been behind every other manufacturer in this department and it is about time that Apple moves to OLED technology for their upcoming Apple iPhone display.
Apple’s general strategy is to increase the competition on the supply side, and dilute the risk exposure to one company.
As of right now, both Apple and Sharp representatives are avoiding this topic and we will have to wait and see what further developments take place in order to get a better understanding of what Apple is trying to pull off here.
According to Hideki Yasuda, an analyst at Ace Research Institute in Tokyo:
This investment is in response to what Apple is doing.
I guess he is right in thinking so, I thought the same thing as well and you need not be an analyst to connect the dots.
Production isn’t likely to begin until the second half of 2018, so the impact to profit won’t be until after that.
Will the upcoming Apple iPhone feature an OLED display? What do you think?