AMD, Nvidia Official GPU MSRPs And Actual Price Discrepancies Are Significant
This year, we have seen plenty of new GPUs coming out from both AMD and Nvidia. Nvidia released the 10 series GPUs which include the GTX 1080, 1070 and 1060 variants. From AMD’s side, we also saw three GPUs, the RX 480, 470 and 460. While the new architectures have given consumers great value for money and bang for the back, I can’t help but notice that the official GPU MSRPs are not being followed in the real world.
When these GPUs came out, there was a shortage in the market and you could barely get your hands on one of the variants. This resulted in high demand and increased prices that exceeded the official GPU MSRPs. That is something that I can understand. But it has been a while since these GPUs have been in the market and the hype has died down to an extent. Still, actual prices in the market are pretty different than official GPU MSRPs from both AMD and Nvidia.
AMD RX 400 Series Official GPU MSRPs Comparison
The SEP for the RX 460 GPU was $109, $179 for the RX 470, $200 for the 4GB RX 480 version and $239 for the 8GB model. Now, let us compare this to real world prices that we find in the market as of writing this article. The cheapest RX 460 4GB GPU that we could find comes in at $129 which is more than the official GPU MSRP.
Same is the case with the RX 470. The official GPU MSRP is $179 and the cheapest one that we could find was for $199 which is the MSRP for the RX 480 4 GB model. So what was the price of the least expensive RX 480 you ask? It was $229. The same story applies for the model with double the memory. I guess you get the idea here if you catch the flow and see where all this is going.
Nvidia 10 Series Official GPU MSRPs Comparison
GTX 1080 Official GPU MSRP was $599 and $699 for the Founder’s Edition. Three months later the Founder’s Edition still costs more than $700. We have yet to see a GTX 1080 variant that meets the official GPU MSRP. Average price for a GTX 1080 GPU is $668 which is 11% higher by comparison.
The GTX 1070 has been on the market for more than two and a half months now. By comparison, it has the worst pricing among the 10 series GPUs. The official GPU MSRP is $379. The cheapest one that we could find costs $409. The only 1070 that meet the Official GPU MSRPs are the Founder’s Editions. On average, the GTX 1070 costs $441. This is 16% higher than the official company MSRP.
The average price of the GTX 1060 3GB is $217, the average price of the 6 GB version is $290. While there are some versions of the GPU that meet the official GPU MSRPs, there are versions of both the 3 GB and 6 GB models that exceed the official GPU MSRPs.
How does this impact the market? Well, you can see that the RX 470 is entering the RX 480 price territory. Taking this as an example, we can see how this could impact the sales of both companies. The RX 480 is aimed at 1440p gaming so if the price different is negligible then it would make no logical sense for the consumer to spend the same amount of money on something that offers less performance for the money.
Who’s Making The Money?
To give it to you straight up, it is hard to say and there is no way of being sure until we have figures and statistics that show how much AIBs pay for the completed boards and standalone chips. This is a factor which makes things complex. Completed boards have stock coolers and have AIB branding while standalone chips undergo drastic changes and custom aftermarket parts.
Note: Hybrid water cooled cards have not been included in this list as you pay a high premium for such solutions and there are no official GPU MSRPs for such products. You can check prices of GPUs at NowInStock.