Retailers Price Gouging on Nvidia GeForce GTX 1080: EVGA FTW Gaming Priced at $1,999 on Amazon
Nvidia GeForce GTX 1080 launched with limited stock which sold out in only a few minutes. Custom cards from partners like MSI, EVGA, and Asus are also selling fast meaning that either demand is sky-high, or supplies of these first-ever 16nm FinFET based GPUs are extremely limited.
Whatever the case is, this is resulting in retailers doing the price gouging – and this price gouging is not the usual one but on another level right now. To get an idea, just take a quick look at Amazon and you’ll be taken with surprise to learn how much huge premium is put on these flagship cards which were announced to cost $599 MSRP and $699 for Founders Edition at launch.
What’s actually driving me crazy is the EVGA GeForce GTX 1080 FTW GAMING ACX 3.0 card, which is priced at an insanely $1,999.
As you can see in the above screenshot, even the Founders Editions are carrying a huge price tag, with the EVGA GeForce GTX 1080 FE priced at $819, and the ZOTAC GeForce GTX 1080 FE at $838. Speaking of custom cards, GIGABYTE’s GeForce GTX 1080 G1 Gaming is available for $843, while the MSI GeForce GTX 1080 Gaming X 8G costs $900 right now.
Be it supply issues or something else, retailers are taking this as an opportunity to make as much money as they can, but the one who is actually going to benefit from this price gouging on GeForce GTX 1080 is none other than AMD. The company is only weeks away from launching its new Radeon RX series, including the Radeon RX 480, RX 470 and RX 460, based on their next generation Polaris architecture.
The flagship Radeon RX 480 will cost $199 for the 4GB model and $299 for the 8GB model, with AIB partner cards obviously priced higher. Sure the RX 480 won’t directly compete against GeForce GTX 1080, but it does offer a high performance/watt and perf./dollar value when it comes to 1440p and VR gaming.
During their launch event at Computex 2016, AMD showed off a graphics demo running RX 480 in CrossFire setup and then benchmarked it against a GTX 1080, in DirectX 12 capable Ashes of the Singularity. The slide revealed the dual RX 480 offering much better graphics performance and efficiency for less than $500 as compared to the GTX 1080 which retails for $600.
[Image Credit: TweakTown]
Gohar is the lead editor at TechFrag. He has a wide range of interests when it comes to tech but he's currently spending a big chunk of his time writing about privacy, cyber security, and anything policy related.