AMD Zen Reportedly Delayed to CES 2017 Thanks to Weak Market Demand
AMD revealed their new Zen based Summit Ridge CPU at Computex event in Taiwan. Built using the latest 14nm FinFET process technology, AMD Zen FX-series CPUs are designed to deliver 40% more IPC (Instructions Per Clock) than the existing Bulldozer architecture.
AMD Zen based Summit Ridge processors feature eight cores and 16 threads, and are integrated as part of AMD’s new AM4 socket for desktop platform. The firm also confirmed that its upcoming CPUs would compete directly with Intel’s Skylake offerings in terms of performance, power and price.
“Zen is a new high-performance CPU that scales across multiple market segments, and we’re working very hard on our server version of Zen, which is also going very well,” said AMD CEO Lisa Su in a speech at Computex.
AMD didn’t specify a release date for Zen based products but market watchers expect the company to launch the new CPU platform in the fourth quarter. Now it seems like that won’t be the case as AMD has apparently postponed their launch schedule to January 2017 at CES 2017.
According to DigiTimes, AMD will delay its Zen based CPUs supposedly due to a weak market demand and some serious inventory issues with the upstream supply chain. The reason could theoretically be true, but it isn’t particularly convincing for the company.
AMD has already made it clear that its Zen chips (CPUs and APUs) will target the PC enthusiast market where the company currently has no product to compete against its rivals; the CPUs it has at best are the midrange FX-class processors priced at the highest $159.
If AMD really wants to re-enter into the high-performance desktop market, it should better launch a handful of Zen SKUs at above $200 price point. Well this isn’t out of question considering Lisa Su plans to sample OEMs in the next few weeks, probably starting August 1, which means AMD might still make an October / November launch window.
But, if sampling starts in Q3, AMD could hold off on retail availability, and debut the chips at CES 2017 for maximum impact. Keep in mind that these are all rumors so take them with a usual grain of salt until an official word comes out of AMD itself.
Gohar is the lead editor at TechFrag. He has a wide range of interests when it comes to tech but he's currently spending a big chunk of his time writing about privacy, cyber security, and anything policy related.