Nvidia to Focus on Its Core, No Tegra SoCs for Smartphones In Production
Rumors about Nvidia losing interest in the mobile phone business have been circulating the web for a while. Recently, the company CEO Jen-Hsun Huang confirmed this during their presentation at Computex 2016.
When asked if Nvidia would compete again in the mobile processor business with their Tegra SoCs for smartphones, Huang said:
We are no longer interested in that market. Anybody can build smartphones, and we’re happy to enjoy these devices, but we’ll let someone else build them.
This doesn’t come as a surprise considering Tegra SoCs have not been able to make their way inside of a commercially successful smartphone yet. Further, the company announced last year that it was winding down its Icera Modem operations, which are considered a key component when it comes to competing in the mobile SoC business.
That doesn’t means Nvidia can’t develop an incredible mobile SoC; in fact, the company has built some great devices around those SoCs in the past. But as Huang said they have perhaps lost interest in the market, apparently because of the less than expected ROI for that particular venture.
Nvidia says it is currently focused on the core where it can truly set itself apart from the crowd, and we all know what the company does best: building massive and complex computer chips that can crunch away “computationally unbounded” problems.
As for the future of Nvidia Tegra SoCs, they could be wrapped around all things automotive. Though it’s unlikely for Nvidia to pull its Tegra-powered Shield tablet and Android TV out of the market so quickly. Especially when the company backs the device with its subscription-based cloud gaming service, GeForce Now. On top of that, the Shield series has been a success for the company.