AMD Zen Will Catch Up to Intel’s Skylake In Terms of Power and Performance
John Taylor, who is the Corporate Vice President, Worldwide Marketing at AMD, recently talked about the company’s upcoming 7th generation Zen processors. Taylor was quoted saying that Zen would compete with Intel’s Skylake offerings on “performance, power and specifications – not just price.”
Addressing a group of IT journalists, Taylor said they are laser focused on becoming a high-performance computing and graphics company, with main focus on three areas: Gaming, Immersive platforms (VR), and Datacentres. While the company is best known for their x86 processors, the chip maker is currently working on products and business strategy that would change the brand’s perception in the PC market.
For the first time since I have been at AMD, I can say with absolute confidence that AMD has the products and strategies to change any negative perceptions customers may have had.
AMD has moved ‘upstream’ with its support from HP in the new business class Elitebook and believe me we will get into premium products like Dell XPS, Lenovo Yoga, and HP Spectre and many more.
With the new Zen and Polaris architectures, Taylor hopes AMD will be in a much stronger position in the market, to finally catch up to Intel–something they’ve been trying for the past few years.
By the end of the year, AMD will have moved on, to both its Zen CPU core as well as the Polaris graphics architecture. We are far close to Intel than ever before – you always need a number two to keep them honest.
Based on a new 14nm FinFET process, AMD Zen chips (CPUs and APUs) will deliver a significant leap in terms of performance and power efficiency. According to AMD, the CPU will bring greater than 40% improvement in instructions per clock (IPC) over their current lineup.
Further, they also include support for a new AM4 socket, as well as DDR4 memory and PCI Express Gen 3.0.