AMD Polaris 10 To Provide Virtual Reality Capable Graphics Cards
In a recent interview, AMD’s Roy Taylor confirmed that the upcoming AMD Polaris architecture is directed at VR market.
We already know that at least a GTX 970 or an R9 290 is required for VR experience, but with upcoming Radeon R9 480 and GeForce GTX 1070, the pricing will be the bone of contention between the two.
AMD Polaris Architecture
Just a week ago, AMD confirmed in a press release that AMD Polaris 11 targets the notebook market and AMD Polaris 10 targets the mainstream desktop and high-end gaming notebook segment. When asked why AMD is planning to go down the path, Roy Taylor said:
“If you look at the total install base of a Radeon 290, or a GTX 970 or above [the minimum specs required for VR], it’s around 7.5 million units, but the issue is that if a publisher wants to sell a £40/$50 VR game, there’s not a big enough market to justify that yet. We’ve got to prime the pumps, which means somebody has got to start writing cheques to big games publishers. Or we’ve got to increase the install TAM [total addressable market].”
“The reason Polaris is a big deal, is because I believe we will be able to grow that TAM significantly. I don’t think Nvidia is going to do anything to increase the TAM, because according to everything we’ve seen around Pascal, it’s a high-end part. I don’t know what the price is gonna be, but let’s say it’s as low as £500/$600 and as high as £800/$1000. That price range is not going to expand the TAM for VR. We’re going on the record right now to say Polaris will expand the TAM. Full stop.”
If we look at the trend, AMD has continuously been increasing performance per dollar. Continuing the tradition, if AMD Polaris 10 offers the same with overclocking capabilities and better power efficiency, it will definitely help the company draw more sales.
Arslan is one of Techfrag's regular news writers. When not digging out news stories, he is found buried nose deep in fantasy novels, wasted listening to dubstep, or raging against Xbox Live kids. Need I say more?