VR Is “Not the Near-term Driver,” Says AMD CEO
At AMD’s quarterly earnings call conference, CEO Lisa Su was pretty direct about their VR strategy, saying the market will pick up over the next few years.
We (AMD) believe VR is a strategic area where you will see more pickup over the next number of quarters and over the next years, but it’s not the near-term driver.
The “near-term driver” refers to something that would bring in revenue very soon, and Virtual Reality, which is currently a budding market, is apparently not that.
The fact that Virtual Reality is a long-term investment, so Su saying it would generate revenue over time makes a lot of sense.
While there is a general perception that VR is the holy grail of entertainment and gaming, it’s important to note that only a select publishers have so far dived into the new medium and developing a number of VR-specific games. Other key players are still just weighing on the niche to determine the appropriate level of investment.
Compared to VR on PC, analysts are predicting that PlayStation VR could become an instant leader as Sony already has a ready market base of 35 million PS4 users. In addition to this, PS VR comes at a much lower TCO price compared to the Oculus Rift and HTC Vive, making it a more viable option for the average consumer.
In related news, Su also revealed that they had already won three gaming semi-custom SOC designs, that will bring in an estimated $1.5 billion in revenue over the next three or four years.
Do you think VR is overhyped than the VR driven sales? Let us know in the comments section below.
Gohar is the lead editor at TechFrag. He has a wide range of interests when it comes to tech but he's currently spending a big chunk of his time writing about privacy, cyber security, and anything policy related.