OTOY Working on ‘Original Holographic Content’ for HBO and Discovery
The Los Angeles-based cloud rendering company OTOY has got an investment from Home Box Office (HBO) and Discovery Communications that will help it to produce “original holographic content” for both of its stakeholders.
For those who don’t know, OTOY has been making advances in the light rendering technology over the past few years. The company is currently working to create a technology that could speed up the rendering process across both the virtual reality (VR) and augmented reality (AR) platforms.
In fact, it previously claimed its tech can speed up the rendering time by up to 40 times faster than traditional methods.
According to OTOY, the new funds will be used to develop ‘holographic content’ across multiple platforms, including both VR and AR which will appear on both HBO and Discovery. The cloud rendering firm is already working with the former host of The Daily Show, Jon Stewart, on brand new content for HBO, thanks to a previously announced four-year production deal.
Jules Urbach, Founder and CEO of OTOY, said in a statement:
The future of media and entertainment is not going to be constrained by a screen, nor consumed through monolithic apps or platforms. OTOY’s mission is to make holographic and immersive content a mass market proposition for consumers, artists and publishers alike. A key part of this endeavor is unifying production and delivery of content across all possible endpoints, from HTML5, to TV and social, to wearables.
With HBO and Discovery as strategic investors and content publishing partners, we couldn’t be more excited to work together to map out the future of entertainment.