Apple Confirms Working On Original TV Series Based on App Industry
According to a recent report, Apple is currently working on an original TV series based on smartphone applications and the application industry in the hopes of taking on Netflix.
Will.i.am. of the Black Eyed Peas, Ben Silverman of The Office, and Howard T. Owens are reportedly working on the project, but since the project is unscripted, it is expected to be a tad closer to a documentary than an actual TV series.
Speaking of Apple’s involvement TV production, the company’s senior vice president of Internet Software and Services Eddy Cue said that it is not like Apple will take a huge leap into TV or movie production anytime soon:
One of the things with the app store that was always great about it was the great ideas that people had to build things and create things. This doesn’t mean that we are going into a huge amount of movie production or TV production or anything like that.
There are currently no details such as project’s name, plot, characters, total number of episodes, or anything like that. However, Apple did confirm that the company will be distributing the project across its devices.
Aside from the TV series with Will.i.am, Apple is also reportedly working on a project with rapper and record producer Dr. Dre and another six episode docu-series revolving around local music scene in Brazil called The Score.