AMD to Reach a Wider Audience with AMD Polaris with Sweet Performance per Dollar Deal
During the Capsaicin event, AMD’s Raja Koduri promised to reach out to a wider audience with the new AMD Polaris graphics architecture.
Speaking with PCPer after the event, Koduri brought up the subjects including AMD Polaris market positioning and performance per dollar. According to Koduri, AMD is trying hard to reach out a wide audience that will be pleased with Polaris. AMD is trying to gather gamers ranging from entry-level to enthusiasts and how to get them a sweet deal when it comes to performance per dollar:
What you’ll see us do is completely different with Polaris 10 and 11. We are really focusing on trying to bring FinFET technology with it’s amazing performance per watt to as many segments as possible. As many ranges of performance as possible. I can tell you Ryan, you and your readers, you’ll be pleased at what we’re going to do with this thing and you’ll be surprised.
We’re looking at the entire gamut of players, how many millions of them are there, what they buy, the performance per dollar aspect. How do we make it sweet for them from the performance per dollar aspect!
In addition to this, AMD also showcased the newly released HITMAN 2016 running on 1440p at rock-solid 60 frames per second using DirectX 12 and AMD Polaris 10. Moreover, it was announced that the upcoming Total War: Warhammer will also utilize DirectX 12 and will bring the possibility of thousands of units appearing on the screen at the same time.