AMD and The Associated Press to Bring VR to Journalism
We have all market segments edging towards virtual reality as their latest product and/ or solution – there are games, movies, educational projects, commercial uses and even porn. What’s more, The Associated Press, alongside AMD, is bringing journalism to the list as well!
The AP is going to use Radeon technology to create “lifelike VR environments built around news and documentary content” featuring specifically on VR and generally on 360 degree video where as the software giant will provide hardware and software and virtual reality experts to them and aid in the process.
A collaboration between the two companies was announced today under which a new virtual reality experience channel will be developed. Raja Koduri, the senior vice president and chief architect of Radeon Technologies Group said:
VR can help people achieve a visceral experience of news and documentaries so they can feel what it’s like to actually be there. The technology can enable us to figuratively walk in another’s shoes, leading to greater understanding and empathy.
“Putting all of us at the heart of the events that shape our world” is the idea behind the collaboration between The Associated Press and AMD. Expperiencing news as it happens as if you were on the scene has the potential to change the world of news dynamically whether we are talking about war reporting or coverage of the most popular sporting event.
Although The Associated Press and AMD are yet to give us an example of the type of programs that can be expected from the new channel, we are highly positive about this and will be keeping tabs on the topic.