Amazon Wants to Replace Google’s Services with Its Own on Android Phones
Amazon appears to be desperately wanting a piece of that Android pie. The company is reportedly planning to replace Google’s services with its own at factory level.
According to a report from The Information, the e-Commerce giant is in conversation with various OEMs to start integrating some of its services into devices, and that is said to be much deeper than merely preloading applications as it already does with some Samsung’s devices. The report states:
Amazon.com is looking to cement tighter software partnerships with Android phone makers, its latest effort to get more customers for its services on smartphones, say people briefed on different aspects of the discussions at Amazon.
Amazon has discussed working with phone brands at a “factory level” to integrate its services with devices in a deeper way than simply preloading apps as it currently does with some companies, says one person familiar with Amazon’s thinking. This would help Amazon gain a measure of influence over Android smartphone software, which is owned by a competitor, Google.
The idea isn’t entirely far out. It’s something Amazon has already attempted with its Fire Phone, but the device was an epic disaster for the company. Now, Amazon appears ready to try its luck once again, but this time it has a Plan B in place for stealing Android from Google.
Regarding which manufacturers Amazon is hoping to partner with, is not known at the time. We’ll keep an eye out for more details on the story, so stay tuned!