Oculus Rift’s $599 is Not a Rip Off, Stop Whining!
After releasing multiple developer kits, making numerous changes to the design and so on, Oculus Rift has finally went up for preorders on January 6. However, the price announced for the head mounted virtual reality set was not received very well by the VR enthusiasts – or should I say, the less informed enthusiasts.
In fact, people are going as far as saying that $599 is a total rip off because it is almost twice as much as company founder Palmer Luckey had previously hinted at.
I hear you on that, but let’s take a deep breath and look into the details on this. When you do, you will know that the price is not as bad as it sounds.
First off, the whole problem with the device is not that it costs 600 bucks but at least two other reasons. Luckey famously said once that it would be in the $350 ballpark which set people’s minds on something near $400 – the announced price was a shock to them and secondly the cost in itself is a little out of range for a number of people who were previously looking to buy. These are two different problems that have indirectly led to further intensified complaints.
Moving on, you don’t just get the Oculus Rift head-mounted set in that price, you are also getting two games to get you going as well as an Xbox One controller for free! While the price of the game might lay somewhere between $30 to $60, the controller is sold for $60. This gets you more than a 100 dollars worth additional items.
Cut that price off, and you are looking at something below but near $500.
Now, let’s talk about one competitor, the PlayStation VR which is expected to cost as much as a console (between $300 to $400), and a more reliable speculation suggests something near $400.
Coming back to the Rift now and comparing: there is a difference between the prices but even the noobest of us knows that Oculus Rift (for PCs) is more high-end than PlayStation VR (for consoles). You get more bang for your buck in Rift.
The technology used in the Oculus Rift is top notch, it is expensive. It uses two built-for-VR OLED displays that boast of a very high refresh rate and a promising pixel density; there is a high end tracking system; cutting edge optical solutions and much more. We will know exactly after the first teardown of course, but their claims of high-end technology cannot be completely untrue right?
So yes, $599 as a money figure is expensive. Is it expensive for a device like Oculus Rift, I don’t think so.