Intel Giving Away Free Tablet Processors to Xiaomi As Part of a Special Deal
In an attempt to better compete against its rivals in the mobile device market, Intel has cut a “special deal” with Xiaomi. For every notebook processor the China-based vendor purchases, Intel is giving away a free processor to install in its tablets as part of its sales push, reports DigiTimes.
While the CPU giant won’t be making any cash out of this partnership, it will help expand the company’s presence. Not only is Intel offering preferential pricing to clients with large orders, but has also teamed up with Rockchip and invested in Spreadtrum.
For a while now, Intel has been trying to secure Xiaomi as a major client. The latest deal, though free, would serve as bit of an accomplishment. Xiaomi first adopted Intel’s Atom X5-Z8500 in its Tablet 2 launched in late-November, followed by its upcoming notebooks which are expected to use Intel’s Haswell-based Core processors.
Thanks to Intel’s discounts and Inventec’s assistance, Xiaomi’s notebooks now offer better value for money, making them more competitive against first-tier vendors such as Lenovo, Asustek Computer and Acer.
Citing sources from the upstream supply chain, the report claims that Intel is willing to provide discounts and R&D assistance though shipments are limited at present. The strategy seems to tap Xiaomi’s 70 million annual smartphone shipments in hopes that the Chinese firm will adopt Intel chips in its handsets in the future.
In addition, since Xiaomi continues to aggressively expand its smart home Internet of Things (IoT) supply chain, the partnership may also open doors for Intel to expand into China’s IoT market.