Snapchat Allows “Deep Linking” To Discover Partners
It looks like Snapchat is all in favor of giving power to the people as according to recent reports, the company is giving its publishing partners on Snapchat Discovery the ability to share links to their content on Facebook and Twitter. These partners are total 16 in number and make up the entire Discover network, which provides content for all Snapchat users to view and share.
Since Snapchat is still only a mobile app, when the links are viewed on desktops or laptops, they will appear as QR codes that take you to the app when you scan them with your smartphone. If you don’t have Snapchat, scanning the QR code or clicking the link will prompt you to download the app.
This new feature, known as “deep linking” has been a part of other mobile apps for quite some time and now that it is finally a part of Snapchat, the highly popular picto-social media application has great potential for even more growth and insight.
Posts on Snapchat can now be directly linked to, liked, commented on and retweeted across other social media networks granting publishers more feedback on their posts.
Yesterday’s update also comes with some minor improvements to Discover. Some former Discover partners have left, such as Yahoo and Warner Music, but replacements have flocked in. iHeartMedia, BuzzFeed and Vox are some of the newer additions to Discover.