Microsoft Planning to Monetize Windows Gaming With Xbox Live Subscription
Microsoft wants the best of both PC and Xbox console gaming, and as part of its efforts, the software giant is bringing some of the console gaming pedigree to Windows 10. Initially, the company introduced the Windows 10 Xbox app along with streaming capabilities. The Xbox app lets you see your social graph of Xbox when you’re not on your PC, while the ability to stream games from the console straight to your PC will increase productivity.
Now, Microsoft appears to be making another move to bring “value proposition” to PC, but that might not sit well with PC gamers. It seems that Redmond is considering a subscription based model for Xbox Live Gold on Windows PC. That’s really surprising considering the service is yet to find solid ground and the company is already thinking about about how to bring PC gamers to pay money.
This interesting statement comes from corporate vice president for Windows and Devices Marketing, Yusuf Mehdi, who was on the Credit Suisse Technology Broker Conference. In his own words:
And then you have the ability to effectively now start to get Xbox Live and all these games that you’re using, whether it be Solitaire or Minecraft, and now what we see is we have almost the same number of Xbox Live monthly actives on Windows as we do on the console.
To be fair, not the same, console user Xbox Live Gold paying subscribers, these are free customers. But the ability to build a subscription business on the back of that now, you can start to see some light for that opportunity.
The gamers will certainly oppose the idea as far as it goes forces. Microsoft would have to offer some perks to bring more players into the fold – think about “Games with gold” just to give you an example. Currently, however, it seems rather unrealistic that PC gamers will pay to access Microsoft’s servers. Share your thoughts on the subject in the comments below.