Hisense Unveils First Chinese Graphics Engine Chip to be Developed Independently
If you missed it, Hisense Group recently launched their smart television in China. While that in itself is news for the company and its customers, there is more to it. Within this TV is the first ever SOC-level independently-developed graphics engine chip made in China.
Among the number of features that the said chip boasts, it is being claimed that the LCD TV dynamic range for screens gets improved due to the new chips alongside positive changes to dynamic contrast ratio, color gamut, definition and fluency.
While Zhou Houjian, the chairman of Hisense Group, focuses more on making their own thing saying that a “vendor without their own chips would always be a second-class vendor,” Dr. Zhong Sheng, the director of chip research and development at the company looks towards the positive implications of such advancements for their products:
The chip significantly improves the dynamic range of the LCD TV screen as well as the dynamic contrast ratio, color gamut, definition and fluency of movement. It is the result of the industrial production of core electronic devices, high-end generic chips and basic software in China.
Last but not the least, the newly developed graphics engine chip of Hisense Group is also going to be cost effective since the company claims to have made it for far less than what it would cost elsewhere.