Star Wars Battlefront: EA Tried to Pay Celebrities for Good Remarks
Paid promotions work for a number of things all the time. However, things can go horribly wrong for a game developer or publisher if they try to do the same with a person who is actually a hardcore gamer himself, Star Wars Battlefront for example.
It has been reported that Electronic Arts has been trying to pay famous people in return of some good words that they would put in for the title through social media.
For instance, Benjamin Burnley of Breaking Benjamin took to his official Instagram account saying that he was approached by them but in return they got an picture of a broken disc of the game’s Xbox One version, a number of swears and a promise that Burnley would rather watch the “god aweful prequels” than play this, err.. well, game.
Here’s what he posted on his account.
They wanted to pay me to post that I like this piece of shit game .. They can shove it up their ass this game sucks I’d rather watch the god awful prequels then play this piece of shit one more second that’s for ruining Star Wars EA.
This is interesting because Star Wars Battlefront actually has sold millions in its launch week and as far as the UK is concerned, it is also the fourth biggest title ever for the PlayStation 4.
Nonetheless, such shoddy marketing tactics need to be avoided by big labels like Electronic Arts.