Google’s Next Venture Could Be… It’s Own Processors
We all know Google for being a software company that manages a plethora of services including the Google Search, Android operating system and others. However that might be changing as the Mountain View firm seems to be dabbling in hardware recently.
A job listing by the Google Pixel C team has emerged online showing that the company is currently looking for a multimedia chip architect. In other words, Google may be working on building its own processor. Here’s what the job listing states:
In this role, you are responsible for the multimedia performance in systems. You will work with product team and software team to enable a rich multimedia experience. You will be working in aspects of multimedia including image processing, video processing, stabilization, etc. You will be working in emerging technology and products.
Propose chip architecture based on product requirements, prototype design in FPGA or simulator, evaluate performance of various performance algorithms, lead a chip development effort and work with other engineers to take chip to product shipment.
According to chip analyst Jim McGregor, it’s not unusual for system designers to hire people with chipset expertise, as they can analyze the processors and think up of ways to improve their features.
“With the trend towards vertical integration, especially at Microsoft and Apple, it wouldn’t surprise me if Google developed their own chips, especially for Android productivity tablets to compete with the Surface Pro and iPad Pro,” McGregor told Business Insider.
The search giant recently unveiled the Pixel C tablet, which was designed and manufactured by Google itself. Sundar Pichai, Google’s CEO, labeled the tablet as the “first Android tablet built end-to-end by Google.” The latest move could be considered as a step further to extend its reach to the chip market. If that does happen, Google will be competing with Apple on more grounds.
Gohar is the lead editor at TechFrag. He has a wide range of interests when it comes to tech but he's currently spending a big chunk of his time writing about privacy, cyber security, and anything policy related.