Snapchat Beats Facebook in Making Users Happy: Study
With the advent of Snapchat, a lot has changed in the way smartphone users connect with each other. Have you ever wondered which one is better between the photo sharing app and Facebook?
A study undertaken and published by University of Michigan journal Information, Communication, & Society has revealed some interesting new information about how social media users perceived Facebook in comparison to Snapchat and other forms of communication.
So according to the published paper containing the findings of their study, Snapchat does better than Facebook at keeping users happy.
Not only that, they surveyed social media users regarded Facebook to be placed at one of the lowest spots right beside texts and emails. Let that sink in for a moment!
Coming back to our loved photo sharing app, it is so well received that the only thing that beat it was actually meeting the other person. No other service came close.
It is actually a fact that Snapchat is doing much better than the rest at creating close-to-real-life experiences and interactions. The inherent ability to allow your friends see what you are doing and to actually live chat on the go is pretty awesome to say the least. Don’t you agree?
Read more about the study here.