AMD Plans To Update Entire Graphics Lineup In 2016 With GPU Featuring New Architecture
AMD has been in deep trouble lately with losing a huge chunk of GPU market share to Nvidia as well as suffering severe financial losses throughout 2015. However it looks the company president, Lisa Su isn’t worried or is atleast putting up a brave face to make it seem like that. According to her, the company has a plan to make a comeback in 2016 and it should all work out well in their favor.
In AMD’s recent Q3 earnings teleconference, Lisa Su confirmed that the company plans to upgrade its entire graphics card portfolio, both OEM and AIB in 2016. She also took the time to affirm that the company’s commitment to the graphics market, disclosing that AMD has made good progress in growing market share in traditional graphics markets in Q3 2015 and has further plans to in continue to increase that growth over a number of quarters.
According to her, the recent formation of Radeon Technologies Group will play a big part in this new plan as the division’s purpose is to cover all things related to graphics technology and they will be focusing on the growth of their GPU presence in emerging markets such as VR and Augmented Reality.
“We successfully executed many of our near-term tactical priorities in the third quarter, while also taking several key steps as a part of our longer-term strategy to focus AMD on delivering great products, driving deeper customer relationships, and simplifying our business,” Lisa said during the conference.
The new portfolio of GPUs is expected to feature significant architectural enhancements as well as the latest FinFET manufacturing process to almost double the performance per watt for every new product, compared to the current AMD products in the market.
With the recent news of AMD finalizing their Zen architecture, it seems like these promises might come true after all and AMD should be making a great comeback in the next year.