Ads in Windows 10 Start Menu and Microsoft’s Response
Microsoft apparently wants to use every pixel of the Windows 10 Start Menu. Recently, Windows Insider members noticed an unusual ‘Suggested’ bar embedded into the Start Menu, displaying various third-party apps. Clicking the suggestion takes the user to the Windows Store to download the said app.
The new feature is currently only being shown to Windows Insiders, but it could spread to everyone else. Various Windows users and critics didn’t welcome the move and reported these Start Menu being used as an advertising billboard. Well, according to Microsoft, the suggestions are simply designed to enhance user-experience:
We will continue to offer Windows Ads in Apps on Windows 10. Beyond that, we do not currently have plans for advertising in Windows 10.
Lock and Start content is programmed by Microsoft to help customers learn and discover new features and apps to enhance their Windows 10 experience; app publishers are not paying to be featured.
Currently, the suggestions tab isn’t overly intrusive, and I don’t think it should detract from the core experience as long as Redmond doesn’t integrate loads of visual tabs – which would be extremely foolish.
What do you think about the suggestions tab in the Start Menu? Let us know in the comments below.
(Image courtesy: BetaNews)
Gohar is the lead editor at TechFrag. He has a wide range of interests when it comes to tech but he's currently spending a big chunk of his time writing about privacy, cyber security, and anything policy related.