Facebook Updates its iOS app for 3D Touch, Tests a new Shopping Feed on Mobile
As we all know, the iPhone 6s and 6s Plus come with a cool new “3D touch” feature that allows your display to distinguish between a light tap and firmer press, literally adding a new dimension to iPhone. Push a little harder on the screen and you get a second set of menus without actually opening up a new screen. Apps needed updating before they could actually take advantage of this new feature though.
The bulk of apps have been updated to use 3D Touch just the other day; however, some pretty major apps, including Facebook, were slow to add support. But it’s no more the case. Facebook has finally updated its iOS app, to version 41.0, adding support for 3D Touch.
On Facebook for the iPhone 6s, you now get a quick access to a few frequently used features. You can hard-press on the Facebook icon on your home screen to write a status update, upload a photo or video, or take a new photo or video inside the Facebook app itself.
In addition to that, the social media giant is also making efforts to enhance your mobile shopping experience. The company is currently testing a brand-new Shopping feed inside the Facebook app, with carousels of product ads. Outlining the changes in a corporate blog post, Facebook said:
When people click on products from ads in their News Feed, the mobile websites they’re directed to often take a while to load and aren’t optimized, increasing the chance that people will drop off.
That’s why we’re testing a new ad experience called Canvas that helps businesses drive any advertising objective, from brand building to driving sales. We’ve been testing Canvas with a number of businesses since we first unveiled this in June. Over the coming weeks we’ll begin testing a new experience on Canvas.
Clicking on an ad will open a fast-loading, full-screen view where people can browse through a variety of products, before going to the retailer’s website to purchase. Facebook believes the new feature will give marketers a more seamless way to drive sales by bringing targeted audience to their products.